How is your service organized?
Today, our department is made up of 3 people:
Maxime, co-founder of the company, is Artistic Director. He leads the department in major brand development projects. Thanks to his expertise and creative flair, he is at the origin of new concepts and avenues of development for the company. He also ensures that every project respects the brand’s identity and DNA.
For my part, as Project Manager, my day-to-day role is to work on all projects linked to the brand’s marketing strategy: developing a new product, improving the existing offer, monitoring the competition, developing and updating the various communication tools and organizing event projects.
I’m accompanied and supported by Hugo, our 2-year work-study student. Together, we work closely on different projects. He also has a “graphic designer” hat, which enables him to manage the creation of communication media.
What are the main objectives of the marketing/communications department?
There are many of them in our department, with the ultimate aim of selling our products. To do this, we aim to increase the visibility and brand awareness of our targets by implementing various communication and promotional initiatives.
We work daily on the Tensio-Actifs brand image. It’s important for us to convey the company’s values, culture and DNA in every action we take. If the brand appeals, it’s because it has found its target and set itself apart from the competition in so many ways. Distinction is one of our key values, and we make sure we live it every day.
Finally, we remain responsive to the various changes and evolutions the company may face. Consumer trends change quickly and often. To continue satisfying our customers, we have to be responsive and, above all, on the lookout for new needs.
What do you enjoy most about your work?
First of all, I’d like to mention the creativity we call upon on a daily basis to try and develop ever more original and innovative concepts. To achieve this, we set up various activities such as brainstorming workshops, which also strengthen internal links.
Finally, in the context of product development, for example, it’s very satisfying to see the constant evolution of the project… From a concept drawn up on a blank sheet of paper to its launch on the market…
